LANXESS puts the focus on sustainable Bayferrox® production procedures at World of Concrete 2011

Pittsburgh -

LANXESS is going to put the focus of its World of Concrete participation on the fast growing topic of sustainability. For that, the brochure “Sustainability – a matter of principle” will be given out at this year’s show in Las Vegas, January 17 – 21, 2011.  LANXESS launched its latest sustainability campaign in early 2010, and has since then consistently informed its customers about this topic, meeting the increasing demand for green construction materials.

The 15-page booklet outlines the ways in which LANXESS operates its inorganic pigments production facilities worldwide in accordance with the twelve globally accepted principles of green chemistry published by Paul Anastas and John Warner in 1998.  The brochure defines each of the green chemistry principles and provides tangible examples of the LANXESS technologies or processes that correspond to each one.  

“LANXESS’ approach to sustainable production of our Bayferrox® inorganic pigments isn’t new but we are recognizing that, as a sustainably operating supplier, we can offer our customers added value,” said Joerg Hellwig, Global Head of the Inorganic Pigments Group (IPG)..

The brochure will be on hand at the LANXESS booth (N551), where the company will be featuring international projects from its Colored Concrete Works® initiative, a series of case studies that presents the versatility and aesthetics of concrete colored with Bayferrox® pigments.  The case study, the Soccer City Stadium in South Africa, highlights the stadium’s renovation for the 2010 World Cup Soccer Tournament with a new façade of glass-fiber reinforced panels colored with Bayferrox®. Additional sites being featured include the Bodega Antión winery in Spain and the ESO Hotel in Chile.

LANXESS owns and operates the world’s largest iron oxide facility, which is in Krefeld-Uerdingen, Germany.  This site has been producing Bayferrox® pigments for 85 years.  With additional production sites in Brazil and China, LANXESS is one of the leading producers of pigments in the world.  Bayferrox pigments are available in powder, compacted, and granular forms.  They are extraordinarily lightfast and weather-stable.

LANXESS will continue to grow its business in North America, where the demand for high quality pigment products and sustainable manufacturing processes are key elements for the success of LANXESS and its customers.